Nike Women - Caster Semenya — Teresa Montenegro

Just Do It - Caster Semenya

When you're born to do it - just do it Agency: Wieden + Kennedy Amsterdam Executive Creative Director: Eric Quennoy, Mark Bernath Creative Director: Evgeny Primachenko, Hannah Smit, Craig Williams Art Director: Teresa Montenegro Copywriter Christopher Cryer Head of Production Joe Togneri Executive Producer: Michael MacMillan Broadcast Producer: Magda Czyz Executive Producer, Art: Maud Klarenbeek Art Producer: Kate Barrett, Stacey Prudden Planning Director: Stephane Missier Communications Planner Director: Hillary Heath Group Account Director: Kathryn Addo Account Director: Amber Martin Account Manager Cassandre Beck, Molly Rugg Head of Design: Joe Burrin Studio Director: Lizzie Murray Designer: Gustav von Platen Studio Artist: Noa Redero Project Manager: Loes Poot Business Affairs: Fiona Fan Production: Park Pictures Director: AG Rojas Director of Photography Rina Yang Producer: Nick Goldsmith Executive Producer: Stephen Brierley Editing: Trim Editing Editor: Dominic Leung Editor Assistant Dave Davis Producer: Tatyana Alexandra Audio: Post Wave Studios Sound Designers Ed Downham, Alex Nicholls-Lee Music: Artist: Cam Ballantyne Title: Caster Studio: Beatworms Postproduction: Glassworks Amsterdam VFX Supervisor / Lead compositor: Kyle Obley Compositor: Jan van de Laar On set VFX Supervisor: George Webster Colourist Scott Harris Executive Producer Anya Kruzmetra Production Coordinator Salt Ibraeva

The Olympic and World Championships winner has an unbeatable talent, but she is also known for the controversial gender testing she has been subject to due to the IAAF’s policy on high natural levels of testosterone in women.

Her story needs to be heard, so well done to Nike for putting her in the spotlight and championing the boundaries she has already broken.

Moving backwards through time until arriving at her first steps, the film ends on the powerful line: "I was born to do this."

Awards:

Epica - Gold in Film
Eurobest - Silver in Film
Cannes Lions - Bronze in Glass
British Arrows - Silver + Bronze
Clio Sports - Silver
Campaign Magazine - Ad of the Week

Just Do It - Caster Semenya

The Olympic and World Championships winner has an unbeatable talent, but she is also known for the controversial gender testing she has been subject to due to the IAAF’s policy on high natural levels of testosterone in women.

Her story needs to be heard, so well done to Nike for putting her in the spotlight and championing the boundaries she has already broken.

Moving backwards through time until arriving at her first steps, the film ends on the powerful line: "I was born to do this."

Awards:

Epica - Gold in Film

Eurobest - Silver in Film

Cannes Lions - Bronze in Glass

British Arrows - Silver + Bronze

Clio Sports - Silver

Campaign Magazine - Ad of the Week

Credits:

Creative Directors - Hannah Smit & Evgeny Primachenko

Copywriter - Christopher Cryer

Art Director - Teresa Montenegro