Creative Art Direction
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Milka Christmas - Unsung Hero

Milka Christmas - Unsung Hero

The Unsung Hero is a reminder to viewers to think of the people who really make the Christmas season so special.

The big man with the white beard often gets the credit, but if you stop and think about it you realise that there are lots of real characters who work hard behind the scenes to make sure our holidays are magical.

So this year, Milka is encouraging everyone to 'give to those who give the most'. Whether that be with a kind act in return or just a little sweet something.

As our story revolves around a deaf character, we wanted to make sure the Deaf community could appreciate the musical nature of the film.

So we asked an interpreter to perform a musical interpretation in International Sign language. This film will be linked from the main spot on YT and also placed onto the main spot on a percentage of the TV media buy.

Credits:

Creative Directors - Hannah Smit & Edouard Olhagaray

Copywriter - Christopher Cryer

Art Director - Teresa Montenegro