Nike Women - What will they say about you?
There is a common Arabic phrase all women grow up hearing in the Middle East, "What will they say about you?"
This rhetorical question is uttered anytime a girl may try to go play ball with the boys, or lace up her sneakers to go for a run.
And there is really only one way to answer this question, with action, to show no barriers can stop women from doing sport.
Credits:
Creative Directors - Al Merry & Craig Williams
Copywriter - Mohamed Diaa
Art Director - Teresa Montenegro